> For the complete documentation index, see [llms.txt](https://docs.liplep.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.liplep.com/our-business-model-canvas.md).

# Our business model Canvas

### Business processes

#### User engagement:

Advertising campaigns in social networks and a completely free version of the application

#### User retention:

Application support, content in social networks.

### Key resources

The Lip Lep team consists of: 2 co-founders, 5 full-time employees (designer, copywriter, developer, project manager, social media marketing manager).

### Key propositions

Web3 platform that combines shopping in a store with a game and a business channel to communicate with customers.

### Customer segments

Our customers can be divided into three groups:

* Customers who want to receive cashback on their purchases
* Retail outlets that plan to increase the number of customers
* Manufacturers that want a channel for marketing activities without technical costs

### Customer relationships

* Social networking
* FAQ

### Channels

Communication will be carried out through social networks and messengers: Twitter, Discord, Instagram, Telegram, Reddit.

### Cost structure

* App development
* Salaries to employees
* Advertising

### Revenue streams

* Sale of accessories to level up the Shopper
* Transaction and gaming fees
* Cooperation with businesses that want to implement their marketing strategy through LipLep (for instance, buy goods of a specific brand and get more LEP coins).


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.liplep.com/our-business-model-canvas.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.