💻Our business model Canvas

Business processes

User engagement:

Advertising campaigns in social networks and a completely free version of the application

User retention:

Application support, content in social networks.

Key resources

The Lip Lep team consists of: 2 co-founders, 5 full-time employees (designer, copywriter, developer, project manager, social media marketing manager).

Key propositions

Web3 platform that combines shopping in a store with a game and a business channel to communicate with customers.

Customer segments

Our customers can be divided into three groups:

• Customers who want to receive cashback on their purchases

• Retail outlets that plan to increase the number of customers

• Manufacturers that want a channel for marketing activities without technical costs

Customer relationships

• Social networking

• FAQ

Channels

Communication will be carried out through social networks and messengers: Twitter, Discord, Instagram, Telegram, Reddit.

Cost structure

• App development

• Salaries to employees

• Advertising

Revenue streams

• Sale of accessories to level up the Shopper

• Transaction and gaming fees

• Cooperation with businesses that want to implement their marketing strategy through LipLep (for instance, buy goods of a specific brand and get more LEP coins).