> For the complete documentation index, see [llms.txt](https://docs.liplep.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.liplep.com/for-business.md).

# For business

**LipLep** is a Web3 game that turns shopping in supermarkets into bright impressions. In the game, customers scan the purchased goods and level up their game character, getting a reward for this. At the beginning of the game, you get a unique Shopper character. Shopper affects the earning of in-game coins LIP, which you can convert to LEP. LEP, in its turn, can be used in the reward store and converted to coupons / discounts / cashback.

Thus, the business gets more customers and the opportunity to implement marketing activities with them.

For example, "Buy certain goods to get more game coins or a unique NFT".

<figure><img src="/files/uWPOnmaKpty9PohYTcyJ" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}

### **Issue**

{% endhint %}

**Customers** who need to receive cash back on their purchases.

**Retail** outlets that want to increase the number of visitors.

**Manufacturers** that need to get a channel for marketing activities without technical costs.

{% hint style="success" %}

### Solution

{% endhint %}

**Web3** is a platform that encourages users to visit retail outlets and buy goods there for the sake of gameplay.

<figure><img src="/files/GR96JRZg8kHJy4nsq7OU" alt=""><figcaption></figcaption></figure>

### Advantages

* For the user – enjoying the game process and earning LEP in-game coins, which can be used in the rewards store and converted into coupons / discounts / cashback or used to increase the Shopper level.
* Business increases the number of visitors, gets the access to the customer base for marketing activities.

You can read more about the game in the "How to play the game" category.

{% content-ref url="/pages/jMMHvt6GC7hZWdtefDFW" %}
[How to play the game?](/how-to-play-the-game.md)
{% endcontent-ref %}

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